About BrandMagics

“Any sufficiently advanced technology is indistinguishable from Magic”

- Clarke's three laws by Arthur C Clarke

Business Is A Science, Not a Gamble.

For decades, entrepreneurship has been misunderstood-as a high-stakes gamble, reserved for the privileged few, a game shaped by connections and luck. We reject this illusion. We believe that when armed with data and tuned processes, business transforms from chaos into a craft-a science with rules, patterns, and repeatable excellence. BrandMagics is the proof that anyone with vision and discipline can win.

Our Journey

The Why

BrandMagics was born from the grit and heart of survivors. Our story begins in 2007, not in a glass tower but as Netmagics-a tiny web hosting reseller fighting for relevance. We grew into Manikoth Infotech Private Limited, a "full-stack" agency serving everyone from solo founders to government agencies. This 20-year journey was far from smooth. It was a long-term, front-row seat to a tragic, repeating pattern: We saw more than just businesses failing. We saw founders failing. We saw brilliant ideas die, not from lack of passion, but because entrepreneurs, unable to access the capital they deserved, were forced to take crushing personal risks. They would get entangled in daily operational miseries, and soon forget the very dream that made them start in the first place. This "Forgotten Dream" is the true casualty of the broken system. We felt this pain personally. We watched our own innovations get blatantly copied by corporations with deep pockets. We pitched our vision to banks and investors-only to discover they view entrepreneurship as a game reserved for "elites," weighing pedigree over performance.

The Turning Point

We lived the heartbreak. We knew the system was flawed and broken. If the System is Broken, Build a New One We decided to stop asking for permission and started building the solution. It began with a single tool: Paymagics. This tool, which is built by reimagining business banking, opened doors. It connected us with national heads at major financial institutions. When they asked why we built it, we told them our story - of the "Forgotten Dream," of the systemic flaws, of the chaos that kills potential. They didn't just listen; they joined us. This collaboration, between our "outsider" perspective and their "insider" expertise culminated in our new underwriting system, powered by our master dashboard: BossMagics.

Our Findings

Ending Chaos, Unlocking Capital Our methodology is a dual-solution designed to reclaim the "Forgotten Dream." 1. For Business Owners: "We enable you to run your business in a structured way using the BossMagics platform. It is built on a fundamental consulting framework: BOSS (Business Operating & Strategizing System). This is our "science." It's the advanced technology that organizes your entire operation into a single source of truth, ending the "misery" and firefighting. The "Magic" is what you experience: the feeling of clarity, confidence, and control that comes when chaos is replaced by science. You don't need to be a data scientist to prove your worth-our platform does the scientific work, so you can focus on your vision." 2. For Financial Institutions: We're not here to overthrow tradition; we're here to upgrade it. By using the BOSS platform, you create a real-time, verifiable record of your operational merit. BossMagics translates this "real heartbeat" of your business into a transparent new underwriting model. Lenders can finally see your business as a Real Asset and make funding decisions based on real excellence, not risky speculation.

Vision, Mission & Core Values

These are the principles of our movement.

Our Vision

To create a world where entrepreneurship is accessible to all, where business success is determined by operational excellence rather than privilege, and where every founder has the tools and capital needed to turn their vision into reality.

Our Mission

To democratize business success by providing founders with data-driven tools, proven methodologies, and on-demand capital. We transform entrepreneurship from a gamble into a science, empowering businesses to scale predictably through operational merit and systematic excellence.

Business is a Science

We reject the crippling fear that entrepreneurship is a gamble. We believe that when backed by data and optimized processes (the 4M's), business becomes a predictable, manageable,and scalable science. Our platform is the "lab" to build this confidence, taking the guesswork out of your journey.

Democratize Meritocracy

We are leveling the playing field. We believe elite business methodologies should be accessible to all, not just the privileged. Our system ensures capital flows to the best-run businesses, not just the best-connected founders, by judging real-time performance, not personal "credibility, " lifestyle, or connections.

Merit is the Collateral

We champion a new standard: the best-run business is the most fundable. We reject the "black box" of traditional banking and the unreasonable demand for personal guarantees. We value a business on its true operational merit-its data, its processes, and its IP-over a founder's personal balance sheet. This is the only collateral that matters.

Capital On Demand

We are ending the desperate "hunt for capital. " In our ecosystem, you don't chase funding; you earn the power to access it. By running your business on BossMagics, you transform your operations into a real-time, provable stream of excellence. This proof is your power, turning funding into a utility you unlock and command.

Permission to Fail is Permission to Win

We believe business is like sports: you cannot win every match. The traditional system punishes failure personally; we believe a founder who has survived at least one failure is not a risk, but a battle-tested asset who has gained invaluable experience.We honor that resilience. That is why our system is built to judge the "game, " not the "player. " It is a system that allows for pivots, understands risk, and separates the scientific merit of the business from the personal stigma of failure.

Who we are

BrandMagics is collaboration at its deepest: those who lived the pain, those who understand the obstacles, and those who transform ideas into reality.

Aby Chackiath and Subodh Manikoth, both dropouts from the status quo educational system, discovered the cost of innovation by living it. Introduced by a common friend, a brilliant mind who later succumbed to the system's limitations & pressures, - This shared history forged a partnership built on battle-tested lessons and mutual grit. They built BrandMagics to create what was missing: a way to judge founders on their outcomes, not their backgrounds.

Aby Chackiath

Bio

Co-Founder

Co-founder of BrandMagics, driving innovation and strategic direction.

Subodh Manikoth

Bio

Co-Founder

Co-founder of BrandMagics, focusing on execution and operational excellence.